BBA in Marketing : Course, Entrance Exam , Admission, Syllabus, Top Colleges, Scope

Bachelor of Business Administration in Marketing or BBA in Marketing is an undergraduate honours degree students can pursue after completing their 10+2. The course duration of BBA Marketing in India is generally three years for a full-time degree, but sometimes, it may extend to four years. As a management course, it encompasses both traditional and new marketing approaches and enables students to address real-life issues in the industry. Students will get to learn about market analysis, product management, creating marketing strategies, consumer behaviour, promotion, market research, branding, and collecting customer feedback. It is available in full-time and part-time course formats. Dedicated research may lead to certain online courses as well.

BBA in Marketing does not require students to appear for entrance exams, yet certain college entrance exams, like IPMAT, NPAT, DUCET, and XAT, are quite popular for admission to respective colleges. Marketing is one of the most important factors for every business in the market. Moreover, the programme's practical approach allows students to understand the importance of marketing. Hence, students can benefit professionally from the course in any field.

Banaras Hindu University, Delhi University, Aligarh University, Indian Institute of Management, Indore, and Indian Institute of Management, Rohtak are the best Indian colleges to study BBA in Marketing. Their course fee shall range from INR 1,50,000 to INR 3,20,000. However, students can expect certain colleges to charge up to INR 15,00,000 for the BBA Marketing programme.

BBA Marketing: Course Highlights

Course Duration	3 Years
Eligibility	10+2 exams from a recognized board
Admission process	Entrance Examination or Merit Based
Course Fee (INR)	1,50,000 – 7,70,000
Average Salary (INR)	5.50 LPA – 8 LPA
Top Recruiting Companies	SBI, Tata Consultancy Services, Deutsche Bank, Capegemini, Wipro Limited, Nestle, Amazon, Deloitte, Mudra
Job Position	Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst

All About BBA Marketing

BBA Marketing explores a wide range of business management concepts and market strategies. 

• The course introduces students to marketing ideas and principles in order to prepare them for careers in the business and marketing sector.
• The course is well-designed, covers both conventional and contemporary marketing methods, and prepares students to cope with real-world challenges in the business. 
• The most crucial subjects are special product marketing, search engine marketing, advanced social media marketing, interactive marketing, and business economic programs.
• Candidates can explore a wide range of work areas for the Sales Manager, Advertising Executive, Marketing Executive and Market Research Analyst profile. Career opportunities and salary packages increase with expertise and skills.

Why Study BBA Marketing?

• Pursuing a BBA in Marketing has ample opportunities as this program focuses on advanced marketing business management and its implementation in the industry. 
• The course concentrates on the latest business management and marketing strategies, which will help the candidate shine in the market and career. 
• Marketing is a target-oriented field. Thus, candidates need to emphasize learning the business details, the art of creating customers, and client handling by applying the ground business principles and market strategy.
• Candidates can also pursue higher studies; they can do an MBA, an MBA in marketing, an MBA in Sales and Marketing, and a Master in Marketing Management. The candidate can also apply for a postgraduate diploma in marketing management. 
• A candidate with a bachelor degree in Marketing can expect a starting salary package of INR 5.50 LPA – 8 LPA.

Eligibility Criteria for BBA Marketing

Every college has different eligibility criteria that students should fulfill before applying for top colleges. Here are a few points to be remembered by every student.

• Students should have passed 10+2 class from a recognized board or university.
• Students must achieve at least 50 per cent in their 12th grade to be admitted to the commerce stream.
• Candidates applying for this course must be a minimum of 17 years of age.
• Candidates have to attempt the entrance exam to get admission to top universities.

BBA Marketing: Admissions 2024

Admission to BBA Marketing is done through entrance examinations or merit. NMAT, SET and SAT are a few of the entrance exams. The steps for entrance-based admission are as follows:

• Online Registration: As soon as students have registered for the entrance test, they will be issued a login ID. Students must register for the entrance exam by entering their email address, mobile number, and password.
• Application form Completion: Once login ID is created, candidates must proceed with the online application form by providing personal and academic information.
• Uploading of documents: After completing the application, candidates must upload the necessary documents, such as a photograph, signature, ID proof, and other supporting documents.
• Application Fee: After uploading the required documents, candidates must pay the application fee via Credit Card, Debit Card, or Net Banking.
• Download Application Form: Once the application fee has been paid, candidates must save and download the form for future reference.
• Admit Card: Admit cards will be issued to eligible students based on the record of the details submitted by the students.
• Entrance Examination: Exam dates will be announced by the admission authorities. In order to get admitted to the course, applicants must take and pass an admission exam.
• Result Declaration: The admission authorities will declare the results of the entrance examinations. Candidates can check their scores on the admission authorities' official website.
• Counselling: After the result declaration, Selected candidates can apply for counseling procedures. 
• Enrollment: Admission to the course will be offered to those students who qualify.

BBA Marketing: Entrance Exams

Exam Name	Registration Date	Examination Date
NMAT	August 1 – October 12, 2023	October 10 – December 19, 2023
SET	January – April 2024	2nd week of May 2024

BBA in Marketing Syllabus

Year I
Fundamentals of Environmental Studies	Introduction to Management Principles
Business Statistics	Introduction to Business Economics
Business Ethics and Governance	Communication Skills
Accounting Fundamentals	Foreign Business Language
Computer Applications	Open Elective Courses
Year II
Analytical ability and digital Awareness	Business Finance
Artificial Intelligence and Business Applications	Business Mathematics II
Fundamentals of Competitive Intelligence and Business Development	Marketing Theory and Practices
Human Resource Management	Organisational Behavior
Elective Courses	Marketing Management
Year III
Introduction to Entrepreneurship	Public Relations and Corporate
Business Environment	Business Law
Financial Management	Fundamentals of Business Analytics
Fundamentals of Production Management	Global New Ventures
Marketing Management	Marketing Strategies

BBA Marketing: Top Colleges

Institute Name	Average Course Fees
Flame University	INR 7,70,000
Quantum University	INR 70,000
Assam Down Town University	INR 1,10,000
International School of Management Excellence	INR 1,95,000
IMS Unison University	INR 1,50,000
ICFAI University	INR 2,61,000
Global Business School and Research Centre	INR 78,000
Sharda University	INR 1,53,000
GLA Institute of Business Management	INR 80,000
Medi-Caps University	INR 75,000
Symbiosis International University	INR 2,90,000
Manipal University	INR 1,49,000
Shobhit University	INR 50,000

BBA in Marketing: Fee Structure

The fee structure depends on many factors like college, infrastructure, facilities, hostels, and stream chosen by the students. The college fees may also vary depending on the college; private colleges charge more than government colleges. The basic fee for BBA in Marketing is Rs 50,000 to Rs 4,00,0000.

Scope of BBA Marketing

The scope of BBA marketing has now become large enough to impact practically all parts of the business significantly, and this is how marketing specializations have emerged. From technical to personal marketing, BBA in marketing courses has huge market demand in the public and private sectors. After a BBA in Marketing, the candidates wanted to work as marketing executives, marketing managers, and sales managers. The following are the five most popular and sought-after marketing specializations with good demand in commercial institutions.

• Digital Marketing
• Public Relations
• Google Analytics
• Social Media Marketing
• Instagram Marketing

Career Options after BBA in Marketing

As we all know, marketing is critical in every business and organization. Every company needs good and skilled marketing managers and executives. Candidates interested in a career in marketing may apply to many organizations after completing a BBA in Marketing. Candidates with a BBA in marketing degree have many opportunities.

Marketing Manager	Marketing manager tasks include tracking and analysing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is consistent with our corporate identity.
Marketing Executive	A Marketing Executive, sometimes known as a Marketing Officer, is responsible for generating profit and promoting services and products through coordinated marketing initiatives. Their key responsibilities include product research, brand awareness, and customer relations.
Brand Manager	Brand managers are in charge of supervising all aspects of marketing related to a company's brand and ensuring that all branding decisions result in increased sales. To achieve such alignment, brand managers typically collaborate with multiple marketing departments, such as research, content, social, and design.
Marketing Research Analyst	Market research experts collect and analyse consumer and competitor data. To assess prospective sales of a product or service, market research experts examine customer preferences, business conditions, and other factors. They assist businesses in determining what items customers desire, who will buy them, and at what price.
Product Manager	A product manager is the person who finds the consumer demand and the bigger company objectives that a product or feature will serve, articulates what success for a product looks like, and rallies a team to make that vision a reality.