BBA in Marketing : Course, Entrance Exam , Admission, Syllabus, Top Colleges, Scope
Bachelor of Business Administration in Marketing or BBA in Marketing is an undergraduate honours degree students can pursue after completing their 10+2. The course duration of BBA Marketing in India is generally three years for a full-time degree, but sometimes, it may extend to four years. As a management course, it encompasses both traditional and new marketing approaches and enables students to address real-life issues in the industry. Students will get to learn about market analysis, product management, creating marketing strategies, consumer behaviour, promotion, market research, branding, and collecting customer feedback. It is available in full-time and part-time course formats. Dedicated research may lead to certain online courses as well. BBA in Marketing does not require students to appear for entrance exams, yet certain college entrance exams, like IPMAT, NPAT, DUCET, and XAT, are quite popular for admission to respective colleges. Marketing is one of the most important fac